{"id":216651,"date":"2022-09-05T11:11:29","date_gmt":"2022-09-05T09:11:29","guid":{"rendered":"https:\/\/www.noitech.net\/it\/?p=216651"},"modified":"2023-09-04T10:55:05","modified_gmt":"2023-09-04T08:55:05","slug":"vendere-online-modello-amazon-trend-e-mercati-locali","status":"publish","type":"post","link":"https:\/\/www.noitech.net\/en\/sell-online-amazon-model-trends-and-local-markets\/","title":{"rendered":"Selling online: Amazon model, trends and local markets"},"content":{"rendered":"<p><em>Selling online is not just e-commerce; however everything was born and evolved from here: from electronic commerce as a sector of the international system, no longer a mere marginal alternative to traditional sales.<\/em><\/p>\n\n\n\n<p><em>Quando pensiamo all\u2019e-commerce il primo esempio che ci viene in mente \u00e8 Amazon. Controverso o no che sia il giudizio sul grande colosso mondiale -di logistica e distribuzione-, risulta innegabile il contribuito all&#8217;attuale modello di sviluppo che la societ\u00e0 produttiva insegue.<\/em> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Amazon model<\/h2>\n\n\n\n<p>In 26 years of activity it has written and rewritten its business, modeling itself on the needs of a constantly changing society. <em>Forse non tutti lo ricordano ma ai suoi albori l&#8217;unico obiettivo era semplicemente vendere online libri.<\/em> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Competitive advantage: selling online as the most developed shopping center by far<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Equipped with logistics centers spread across the globe<\/li>\n\n\n\n<li>It boasts millions of subscribers to Prime&#039;s exclusive services<\/li>\n\n\n\n<li>It records a constant and exponential growth of employees<\/li>\n\n\n\n<li>It offers services to people, companies and professionals through collateral businesses\n<ul class=\"wp-block-list\">\n<li>web service services (<strong><a href=\"https:\/\/aws.amazon.com\/it\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">AWS<\/a><\/strong>) <\/li>\n\n\n\n<li><a href=\"https:\/\/aws.amazon.com\/it\/training\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">certified training courses <\/a> <\/li>\n\n\n\n<li>collaboration network (<a href=\"https:\/\/programma-affiliazione.amazon.it\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">affiliation<\/a>)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>It enjoys a high level of reliability on the stock markets (10 thousand dollars invested at the end of the 90s is today equivalent to almost 8 million dollars)<\/li>\n<\/ul>\n\n\n\n<p><em>Bezos&#039; multinational doesn&#039;t just sell products. What we want to highlight in this contribution are the factors that make it <strong>business model to take inspiration from<\/strong>.<\/em> <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe generally change ourselves for two reasons: inspiration or desperation.\u201d<\/p>\n<cite>JIM ROHN<\/cite><\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/i.insider.com\/5e383b715bc79c43ae351a4e?width=750&amp;format=jpeg&amp;auto=webp\" alt=\"\" ><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.businessinsider.com\/amazon-surpasses-150-million-prime-subscribers-2020-2?IR=T\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">BusinessInsider.com<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"gb-headline gb-headline-3668e34a gb-headline-text\">Guadagna dall&#8217;unione<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Only recently has it started producing its own brand products (Alexa and A. Basic, for example) as it is fundamentally focused on the sale of products from private individuals or third-party companies.<\/li>\n\n\n\n<li>La sua grande forza \u00e8 la capacit\u00e0 di distribuzione, grazie all&#8217;evolutissima catena logistica che ha messo in piedi.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"gb-headline gb-headline-b922aa7a gb-headline-text\">Attention to the individual<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L&#8217;homepage da sempre minimale e immediata ha permesso all&#8217;internauta di trovare l&#8217;introvabile.<\/li>\n\n\n\n<li>Fast, simple and reliable. They have never been slogans but certainties<\/li>\n\n\n\n<li>Finanche le controversie, i resi (e le consegne stesse) sono focalizzate sulla supremazia dell&#8217;acquirente.<\/li>\n\n\n\n<li>Constant loyalty that goes hand in hand with the services it offers, but above all with a <strong>customer-friendly <\/strong>supported by the 24\/7 presence of assistance staff.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"gb-headline gb-headline-55d71cf6 gb-headline-text\">The online shop of all for all<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Large and small brands, artisans and local producers can join the many affiliate programs and sell directly to Amazon users.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"gb-headline gb-headline-cacc0b6e gb-headline-text\">Unmatched conversion rate<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Out of 100 subscribers to the platform&#039;s services, 74 complete a purchase.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Listen to what the market has to say<\/h2>\n\n\n\n<p>Con estrema probabilit\u00e0 la sua forza \u00e8 dovuta anche all&#8217;enorme quantit\u00e0 di <strong>data <\/strong>che raccoglie ed elabora. Abbiamo iniziato a comprendere pi\u00f9 vividamente la reale importanza dei dati che produciamo navigando sul web dopo l&#8217;emanazione del <strong><a href=\"https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/data-protection-eu_it\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">The General Data Protection Regulation (GDPR)<\/a><\/strong> but maybe not quite yet. <\/p>\n\n\n\n<p>Social networks, social media and mass communication more generally are based on <strong>user-generated content<\/strong> while the market (<em>companies and production rules<\/em>) creates and disseminates with extreme certainty what we have clearly expressed that we want to buy (with our personal data, obviously). <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Local trends and markets<\/h2>\n\n\n\n<p><strong>It is no coincidence that the data (<a href=\"https:\/\/it.businessinsider.com\/che-cosa-sono-davvero-i-big-data-chi-ci-guadagna-e-come-fa-e-come-siamo-messi-in-italia\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Big Data<\/a>) is one of the most profitable sectors ever. Having the ability to predict with certainty what people will buy, how they are used to doing it, how they prefer to pay; in an ultra-competitive context like this, it means being able to predict the growth of your business with small margins of deviation.<\/strong><\/p>\n\n\n\n<p>What was previously the sole prerogative of <em>large <\/em>dell&#8217;economia oggi \u00e8 alla portata di tutti. <strong>Statistiche ed elaborazioni dati sono ancora l&#8217;ABC del project management<\/strong> e buona parte di queste possono essere sfruttate con astuzia. Di siti tematici, blog di settore e analisti professionisti, &#8220;Google&#8221; ne \u00e8 pieno, ma se prima di tutto non si \u00e8 <strong>willing to listen<\/strong> this inexhaustible amount of data may be of no use. <\/p>\n\n\n\n<p>To survive, the market is called upon to follow that same attitude of shopkeepers and traders: <strong>accept criticism, weird requests or customizations.<\/strong> <br>The Internet, social media, virtual reality and artificial intelligence are faces of the polyhedron that is the contemporary world. Distribution, sales, payments, everything has changed, we can no longer procrastinate. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cosa dicono i dati sull&#8217;e-commerce<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>People prefer to make their own <strong>purchases from<\/strong> <strong>mobile phone <\/strong>(online sales tripled in 7 years Statista, 2019)<\/em><\/li>\n\n\n\n<li><em>Non c&#8217;\u00e8 pi\u00f9 distinzione di et\u00e0 tra un&#8217;acquirente e l&#8217;altro, l&#8217;acceleratore Covid-19 ha segnato un punto di non ritorno anche sotto questo punto di vista<\/em><\/li>\n\n\n\n<li><em>They choose products more and more<strong> locals <\/strong>and healthy<\/em><\/li>\n\n\n\n<li><em>The 50% of them is attentive to the data <strong>Eco-friendly<\/strong> and looking for sustainability<\/em><\/li>\n\n\n\n<li><em>Food, fitness and electronics are the leading categories<\/em><\/li>\n\n\n\n<li><em><strong>Contactless<\/strong>, moneta digitale e realt\u00e0 aumentata sono solo la punta dell&#8217;iceberg della futura (prossima) svolta di <strong>innovation and customer experience<\/strong> (Investments in AI - $7.3 billion by 2022 BusinessWire)<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong>Business comparison<\/strong> he thought of all those realities that are not equipped with innovative tools or that still have difficulty imagining themselves <strong>competitive activities also on a digital level<\/strong>. <\/p>\n\n\n\n<p><em><strong>Sostenere i costi dell&#8217;innovazione<\/strong> it is not something for everyone and despite interventions (public and private) there are still strong inequalities and businesses that deserve it risk (as has happened in recent periods) closing or finding themselves in difficulty. <\/em><\/p>\n\n\n\n<p><strong>Ours is a model inspired by that of Amazon<\/strong>. The rankings and products on the <a class=\"rank-math-link\" href=\"http:\/\/ticonfronto.it\" target=\"_blank\" rel=\"noopener\">our portal<\/a> sono volutamente elaborate sull&#8217;afflusso di dati che proviene dall&#8217;affiliazione con Amazon e ci permettono di offrire ai nostri utenti solo il meglio. I servizi di consulenza e le competenze del team ci hanno permesso di costruire pacchetti per guidare le aziende a vendere online secondo le proprie identit\u00e0 e specificit\u00e0, differenziabili.<\/p>","protected":false},"excerpt":{"rendered":"<p>Harnessing the potential of online sales is not a simple option. To be able to do this, however, you need to know the success stories and market trends<\/p>","protected":false},"author":1,"featured_media":216652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-216651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","no-featured-image-padding","resize-featured-image"],"_links":{"self":[{"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/posts\/216651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/comments?post=216651"}],"version-history":[{"count":2,"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/posts\/216651\/revisions"}],"predecessor-version":[{"id":221827,"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/posts\/216651\/revisions\/221827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/media\/216652"}],"wp:attachment":[{"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/media?parent=216651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/categories?post=216651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/tags?post=216651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}