{"id":216654,"date":"2022-09-05T11:13:06","date_gmt":"2022-09-05T09:13:06","guid":{"rendered":"https:\/\/www.noitech.net\/it\/?p=216654"},"modified":"2023-09-04T10:49:30","modified_gmt":"2023-09-04T08:49:30","slug":"idee-per-fidelizzare-il-cliente-con-i-social-media","status":"publish","type":"post","link":"https:\/\/www.noitech.net\/en\/ideas-to-build-customer-loyalty-with-social-media\/","title":{"rendered":"Ideas for building customer loyalty with social media"},"content":{"rendered":"

Per un’attivit\u00e0 imprenditoriale – che si svolga su web o presso negozi fisici – due cose sono fondamentali: qualit\u00e0 dei prodotti e customer loyalty.<\/strong> <\/p>\n\n\n\n

Soprattutto quest’ultima \u00e8 una risorsa importante, un vero e proprio obiettivo di lungo termine che deve essere curato nei minimi termini per ottenere benefici duraturi e un boost non indifferente in ritorno di immagine, che va di pari passo con il fatturato.<\/p>\n\n\n\n

Nel mondo del digitale e dell’always online, Social media play the leading role in customer loyalty<\/strong>, because they allow you to have a potentially endless audience and, at the same time, allow people to easily learn about your business essentially for free: a winning combination. <\/p>\n\n\n\n

For this reason it is good to design and put into practice the best loyalty strategies <\/strong>possible, making the best use of your social channels, convincing buyers to return periodically to your business, guaranteeing a constant inflow of money. <\/p>\n\n\n\n

According to sector studies, in fact, the so-called repeaters <\/strong>– i ripetitori, coloro che acquistano stabilmente dal tuo negozio – \u00e8 da attribuire il 65% delle vendite dell’esercizio medio, con un tasso del 70% rispetto ad un cliente occasionale. <\/p>\n\n\n\n

E’ bene dunque conoscere alcune semplici regole per build customer loyalty using social media<\/strong>, evitando al contempo alcuni errori frequenti e migliorando la comunicazione e l’afflusso tramite piccoli trucchi molto facili da mettere in pratica.<\/p>\n\n\n\n

La partecipazione e il coinvolgimento del cliente tramite social media: l’Engagement<\/h2>\n\n\n\n

Marketing in this case talks about customer engagement<\/strong>, cio\u00e8 quel meccanismo che, letteralmente, cattura l’acquirente nella tua rete di acquisti e lo mantiene al suo interno. Questo processo viene innescato da una buona dose di involvement and participation<\/strong> on your social media channels. <\/p>\n\n\n\n

To pursue this objective it is essential to work on customer care<\/strong>, establishing a real digital desk capable of giving attention and listening to all customer questions and observations. <\/p>\n\n\n\n

Per fare ci\u00f2 pu\u00f2 essere una buona idea investire in un addetto specializzato – e se possibile anche formato – che si occuper\u00e0 inoltre di stimolare la partecipazione attiva degli stessi.<\/p>\n\n\n\n

To give quick and precise answers to customers it is a good idea to reply quickly to incoming messages on the social media page<\/strong>, con soluzioni precise ed esaustive, mettendosi a disposizione anche per incontri in presenza in caso di situazioni particolarmente complesse. Inoltre, lascia i tuoi utenti liberi di pubblicare opinioni – anche quelle negative – tramite l’apposito form di reviews<\/strong> present on all social media. <\/p>\n\n\n\n

These practices greatly increase loyalty and enable word of mouth<\/strong>, making you gain notoriety in a short time. To increase engagement, stimulate your followers on social media by setting up surveys to ask and collect opinions and preferences on certain topics. <\/p>\n\n\n\n

Se, ad esempio, ti occupi di organizzare eventi \u00e8 una buona idea dare ascolto alle proposte dei tuoi follower, accontentandoli ove possibile. Un’altra idea pu\u00f2 essere quella di creare Hype<\/strong> on your future products for sale, all actions capable of increasing the presence of people on your channels by increasing active involvement which is measured through shares, interactions between users, mentions on other social media and comments. In short, for build loyalty through social media <\/strong>these are the fixed points from which you must start to expand your communication in quantity and quality.<\/p>\n\n\n\n

How to build customer loyalty: personalization, places and activities<\/h2>\n\n\n\n

Considera che ogni utente, cliente o consumatore non \u00e8 uguale all’altro. <\/h3>\n\n\n\n

Surely, based on your sales target you will already have a specific audience from the start in the case of highly sectoral products or services such as in the case of construction services or the sale of professional industrial or IT machines, or a generic one, as in the classic case of food or clothing . <\/p>\n\n\n\n

To increase loyalty you must first know your customers<\/strong>, poich\u00e9 l’attivit\u00e0 del tuo social media di riferimento si baser\u00e0 proprio su ci\u00f2 gi\u00e0 dalla scelta della rete da utilizzare.<\/p>\n\n\n\n

In entrambi i casi, i tuoi followers potrebbero rivolgersi a competitor per soddisfare le loro richieste. E’ a questo punto che entra in gioco la customization<\/strong>. This consists of listening to your community and its needs to improve pain points. Authoritative sources on the subject, in fact, state that a number equal to 80% of consumers considers l’esperienza d’uso ancora pi\u00f9 importante che il prodotto stesso<\/strong>. Practically the quintessence of loyalty.<\/p>\n\n\n\n

Small measures to increase customers and loyalty<\/h3>\n\n\n\n

Although it is common practice to use all possible social media, in the initial stages it is best to focus on the one closest to your audience. For example, Facebook<\/strong>, ha portato l’et\u00e0 media degli utenti a 40 years<\/strong>. <\/p>\n\n\n\n

Ne consegue che dovrai focalizzare su questo social media il processo di fidelizzazione nel caso in cui la tua clientela si aggiri in questo target di et\u00e0: non ha molto senso sponsorizzare un’attivit\u00e0 che si occupa di organizzare eventi in spiaggia, per dire.Per queste attivit\u00e0, instagram<\/strong> and its average age equal to 25 years old<\/strong>, is the best social media. <\/p>\n\n\n\n

Inoltre tramite l’uso massiccio di hastag e sistema di stories e condivisioni porta gli utenti a condividere le tue immagini attirando pubblico. Inoltre su instagram i contenuti di livello diventano spesso viral<\/strong>, being quickly shared between people and leading them to often return to your page to look for similar ones: this is the quintessence of loyalty<\/strong>. Sullo stesso livello c’\u00e8 tiktok<\/strong>.<\/p>\n\n\n\n

Small mention on Twitter, used by young women and men between 18 and 35 years old. This social media is the best place for those who work in the social sector or in specific and specialized fields. In fact, through the system of retweets and trends, it allows rapid diffusion among users with the same ideas, who have a tendency to return often and share ideas under the pages that they find similar to their tastes. A kind of loyalty among those who have similar habits.<\/strong><\/p>\n\n\n\n

Use the right posts (relational, intellectual, practical and emotional)<\/h3>\n\n\n\n

All social media allow you to create and share so-called posts, i.e. specific cartoons, photos or writings, which can then be shared by users based on their ideas and preferences.<\/p>\n\n\n\n

For build customer loyalty <\/strong>in this way, create posters or images in line with the product you sell or promote: in the case of a bookshop, post intellectuals <\/strong>with quotes from famous poets or writers are well appreciated. Experiment with the various posts to test your audience, focusing on the ones that receive the most appreciation.<\/p>\n\n\n\n

Promote loyalty programs<\/h3>\n\n\n\n

Point collections, cashback on purchases, discount codes for those who regularly visit your pages, etc. When you offer a reward for purchases, the customer is immediately loyal<\/strong> since, hoping to win or having already won, he will come back to you to participate or collect the prize, still spending more than he won.<\/p>\n\n\n\n

Mistakes to avoid when building loyalty via social media<\/h2>\n\n\n\n

Naturally, keep errors to a minimum: with social media, going from a loyal audience to an angry one is very easy<\/strong>, complice la rapida diffusione delle idee. Evita post schierati politicamente oppure in contrasto con la predominante ideologia sociale se l’attivit\u00e0 prevalente della tua impresa non \u00e8 quella.<\/p>\n\n\n\n

Furthermore, use hashtags well<\/strong>, always choosing from the most trending and shared ones because they are recognized first by users. If you have multiple pages of the same business on multiple different social media, be careful to differentiate the posts between the two platforms, trying to bounce your users always and only on your pages.<\/p>\n\n\n\n

In conclusion, these are some techniques on how to use social media to build loyalty <\/strong>your customers and public. <\/p>\n\n\n\n

Of course, you can never transcend the goodness of the product offered or sold, however these techniques help more often than not hide the actual flaws of your business, while improving your sales.<\/p>","protected":false},"excerpt":{"rendered":"

Reaching customers through social media can be simple, building customer loyalty is the next and fundamental step. Find how<\/p>","protected":false},"author":1,"featured_media":216657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,40],"tags":[],"class_list":["post-216654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-digital","no-featured-image-padding","resize-featured-image"],"_links":{"self":[{"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/posts\/216654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/comments?post=216654"}],"version-history":[{"count":2,"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/posts\/216654\/revisions"}],"predecessor-version":[{"id":221825,"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/posts\/216654\/revisions\/221825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/media\/216657"}],"wp:attachment":[{"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/media?parent=216654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/categories?post=216654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/tags?post=216654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}