{"id":216658,"date":"2022-09-05T11:16:20","date_gmt":"2022-09-05T09:16:20","guid":{"rendered":"https:\/\/www.noitech.net\/it\/?p=216658"},"modified":"2023-09-04T10:46:55","modified_gmt":"2023-09-04T08:46:55","slug":"realizzazione-sito-vetrina-o-sito-ecommerce-le-differenze","status":"publish","type":"post","link":"https:\/\/www.noitech.net\/en\/creation-of-showcase-site-or-ecommerce-site-the-differences\/","title":{"rendered":"Creation of a showcase site or e-commerce site: the differences"},"content":{"rendered":"<p>L&#8217;importanza di <strong>create and own a professional website<\/strong> whatever it is <strong>representative<\/strong> della propria attivit\u00e0 non deve pi\u00f9 essere dimostrata. \u00c8 un modo efficace per farsi conoscere e un ottimo complemento ai social network di un&#8217;azienda.&nbsp;<\/p>\n\n\n\n<p>An old style, however, full of bright colors and out-of-place elements tends to convey little professionalism and attention; a site with a chat always available for the visitor, however, offers the possibility of always staying in contact with the customer and conveying seriousness and availability to the latter.<\/p>\n\n\n\n<p>Nel caso l&#8217;obiettivo comprendesse anche la vendita dei prodotti realizzati dall&#8217;azienda, tuttavia, la questione si complicherebbe ulteriormente. <\/p>\n\n\n\n<p>The first obstacle you might encounter is the type of website to be created. <\/p>\n\n\n\n<p>There are mainly two opportunities for creating a web portal: a so-called showcase site or an eCommerce. <\/p>\n\n\n\n<p>This article aims to expose the differences between the two and why, often, the most immediate choice is to resort to the first.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-112b772a gb-headline-text\">What is meant by showcase site<\/h2>\n\n\n\n<p>As the name suggests, a <strong>sito vetrina funge da esposizione per l&#8217;attivit\u00e0 dell&#8217;azienda<\/strong>. <\/p>\n\n\n\n<p>More precisely, such a solution allows a company, whether small, medium or large, to make itself known in detail, in its mission, in its production methods and to present its activities.<\/p>\n\n\n\n<p>Internet users can find information on the opportunities offered, its location, products and services it offers.<\/p>\n\n\n\n<p>Generally, such a portal is composed of a number of pages ranging from five to ten and include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a homepage that acts as a graphic cover;<\/li>\n\n\n\n<li>una pagina di presentazione dell&#8217;azienda, con la sua storia, l&#8217;elenco dei suoi dipendenti e i suoi obiettivi;<\/li>\n\n\n\n<li>one or a few pages presenting the products and services offered;<\/li>\n\n\n\n<li>una pagina contenente la form per scrivere all&#8217;azienda;<\/li>\n\n\n\n<li>una pagina che presenta le informazioni legali, la quale \u00e8 d&#8217;obbligo per qualsiasi attivit\u00e0 giuridica.<\/li>\n<\/ul>\n\n\n\n<p>Insomma, un sito vetrina serve soprattutto a mettere in luce l&#8217;identit\u00e0 dell&#8217;azienda. Tutte le informazioni di cui si ha bisogno sono presenti.<\/p>\n\n\n\n<p>Si va dai contatti dell&#8217;azienda ai prezzi, passando per gli orari di apertura dei punti vendita se presenti. Un sito vetrina dovrebbe rappresentare l&#8217;immagine del marchio, ecco perch\u00e9 \u00e8 importante concentrarsi sul web-design.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-643a2f0b gb-headline-text\">Reasons why to choose a showcase site<\/h2>\n\n\n\n<p>Conosciuta anche come &#8220;biglietto da visita virtuale&#8221;, questa categoria di siti \u00e8 destinata alle aziende che desiderano sfruttare i vantaggi della presenza sul web. L&#8217;obiettivo \u00e8 presentare l&#8217;azienda stessa, ma lo scambio dinamico e la vendita di prodotti \u00e8 limitato.<\/p>\n\n\n\n<p>La creazione di un sito web resta comunque un&#8217;opportunit\u00e0 per tutti i settori di attivit\u00e0. Nel settore alberghiero, ad esempio, i clienti possono effettuare prenotazioni attraverso il portale stesso, chiamando direttamente o inviando un&#8217;e-mail.<\/p>\n\n\n\n<p>It is also of great interest for structures that do not carry out direct transactions on the Web, such as communication agencies, photographers and beauty centres, not to mention manufacturing and craft companies or companies that operate in the tertiary sector, therefore services. <\/p>\n\n\n\n<p>Questi professionisti possono, cos\u00ec, trarre vantaggio dall\u2019esistenza online lavorando sull&#8217;immagine del loro marchio con i clienti.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-b7ac9df0 gb-headline-text\">The counterpart called eCommerce<\/h2>\n\n\n\n<p>A site of this type has, rather, the purpose of <strong>increase commercial exchanges with customers<\/strong>.<\/p>\n\n\n\n<p>This type of portal is also called a buying and selling site or online store. Simply put, this choice allows you to have a virtual shop and its creation is more complex and detailed than a showcase site.<\/p>\n\n\n\n<p>Oltre alla presentazione dei prodotti di un&#8217;azienda, deve rendere possibile la vendita diretta online. <\/p>\n\n\n\n<p>To be able to carry out transactions, an eCommerce must necessarily have:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a product catalogue;<\/li>\n\n\n\n<li>un sistema denominato &#8220;carrello&#8221; per raggruppare i prodotti e modificarne le quantit\u00e0;<\/li>\n\n\n\n<li>a secure remote payment method;<\/li>\n\n\n\n<li>a product search tool;<\/li>\n\n\n\n<li>a page that presents the purchase and delivery conditions, with a customer service to help consumers.<\/li>\n<\/ul>\n\n\n\n<p>Questa alternativa pu\u00f2 trovare applicazione per la maggior parte delle attivit\u00e0. Inoltre, il sito \u00e8 in grado di sostituire completamente un negozio fisico facilitando le vendite, senza che l&#8217;acquirente debba spostarsi.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-2c54bc12 gb-headline-text\">The advantages of this approach<\/h2>\n\n\n\n<p>La creazione di questo sito web \u00e8 rivolta alle aziende che desiderino sfruttare l\u2019opportunit\u00e0 di vendere online. Al giorno d&#8217;oggi, questa tendenza \u00e8 in piena crescita. Riguarda in particolare negozi di abbigliamento e calzature, negozi di elettrodomestici e di elettronica.<\/p>\n\n\n\n<p>The improvement of online payment methods, also thanks to the development of mobile applications, is the basis of the enormous growth that this sector has been able to experience.<\/p>\n\n\n\n<p>Creando un sito di e-commerce, le aziende si avvicinano ai loro clienti abituali e, al tempo stesso, attirano nuovi consumatori. L&#8217;attivit\u00e0, infatti, ha la possibilit\u00e0 di estendersi oltre la propria area geografica con estrema facilit\u00e0.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-34af4811 gb-headline-text\">Differences between the two types of websites<\/h2>\n\n\n\n<p>Given the extreme simplicity of creation, showcase sites are almost always requested by companies that decide to go online, even if they decide to still rely on an eCommerce which would probably be accessible from a section of the showcase site.<\/p>\n\n\n\n<p>When we hear about eCommerce, we are referring to a particular type of dynamic website, very complex and whose objective is merely to sell products from a catalogue, manage orders, shipments, user data and transactions. <\/p>\n\n\n\n<p>This involves the creation of a system that can connect the site with the company database, where all the information of members, orders and articles resides and with the accounting software.&nbsp;<\/p>\n\n\n\n<p>From a technical point of view, it is clear that the skills needed are infinitely greater to be able to set up such a portal, not to mention the management costs.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-41e82058 gb-headline-text\">Use a showcase site for online sales<\/h2>\n\n\n\n<p>Although the primary purpose of a showcase site is not to sell products, there is still the possibility of using it for this purpose.&nbsp;<\/p>\n\n\n\n<p>Un eCommerce, per natura, offre un&#8217;ampia gamma di possibilit\u00e0 manageriali che altrimenti sarebbero impossibili da realizzare e, soprattutto, mette a disposizione automatismi sia durante la fase di realizzazione sia nella fase di gestione e manutenzione. <\/p>\n\n\n\n<p>As mentioned above, however, such an approach involves several levels of complexity above the simplest and most straightforward showcase site.<\/p>\n\n\n\n<p>Sales through the latter must be managed manually and the simplest approach involves direct contact with the customer, who communicates (via e-mail or telephone) the products he intends to purchase. The transaction must take place by bank transfer or cash on delivery and there are no large logistical possibilities.<\/p>\n\n\n\n<p>Free tools are available that can easily direct the showcase site towards online sales, for example by adding the cart concept, management of registered users and integration with other payment systems. <\/p>\n\n\n\n<p>However, these remain limited functions which cannot be integrated with other internal information systems of the company, but which can prove useful for all those whose purpose is not mainly retail sales.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-f994c0c0 gb-headline-text\">Creation of a showcase site or e-commerce site: The selection criteria<\/h2>\n\n\n\n<p>Che si tratti di un sito vetrina o di un sito di e-commerce, sono entrambi potenti strumenti di marketing. Per fare la scelta, un&#8217;azienda deve considerare i seguenti criteri:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong><a href=\"https:\/\/business.ticonfronto.it\/realizzazione-siti-web-professionali\/\" data-type=\"URL\" data-id=\"https:\/\/business.ticonfronto.it\/realizzazione-siti-web-professionali\/\" target=\"_blank\" rel=\"noopener\">showcase site<\/a><\/strong> \u00e8 circoscritto alla presentazione dell\u2019attivit\u00e0 con limitate opportunit\u00e0 di compravendita e consente ai clienti di contattare l&#8217;azienda e ricavare informazioni su di essa;<\/li>\n\n\n\n<li>A <strong><a href=\"https:\/\/business.ticonfronto.it\/realizzazione-ecommerce-professionali\/\" data-type=\"URL\" data-id=\"https:\/\/business.ticonfronto.it\/realizzazione-ecommerce-professionali\/\" target=\"_blank\" rel=\"noopener\">eCommerce site<\/a><\/strong> it is proposed with the specific purpose to open an online shop;<\/li>\n<\/ul>\n\n\n\n<p>Finally, an eCommerce site and a showcase site are two distinct solutions, both with a significant role for corporate marketing, both in form and function. The choice merely depends on needs, although all companies, nowadays, should have at least a showcase site.<\/p>","protected":false},"excerpt":{"rendered":"<p>L&#8217;immagine digitale conta. E sul web fa tutta le differenza del mondo. Per questo serve comprendere quali siano gli strumenti pi\u00f9 adatti al tuo business<\/p>","protected":false},"author":1,"featured_media":216659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,40],"tags":[],"class_list":["post-216658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-digital","no-featured-image-padding","resize-featured-image"],"_links":{"self":[{"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/posts\/216658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/comments?post=216658"}],"version-history":[{"count":2,"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/posts\/216658\/revisions"}],"predecessor-version":[{"id":221823,"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/posts\/216658\/revisions\/221823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/media\/216659"}],"wp:attachment":[{"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/media?parent=216658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/categories?post=216658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.noitech.net\/en\/wp-json\/wp\/v2\/tags?post=216658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}