The Calabria Region addresses local hospitality businesses, aiming to strengthen and qualify the offer and product/service innovation, both strategic and organisational.
It's online the Public Notice with which the institution, deploying resources for 3 million euros, intends to support investments in Calabrian tourist facilities.
The objective of the intervention is to encourage the competitive repositioning of the structures, financing actions to qualify the offer, the introduction of product, process, organisational, digital and promotional-commercial innovations.
SMEs classified as "hospitality establishments" are eligible to benefit from the benefits provided by the Notice, to which are added the aggregations of SMEs in the form of Consortia or Consortium Companies, and business networks.
The types of eligible interventions fall under the two macro areas of:
A) Qualification and strengthening of the accommodation offer;
B) Innovation and digitalisation.
Among the eligible expenses, therefore, they appear:
- Real services, which allow the resolution of technological, managerial, organisational, promotional-commercial problems;
- Purchase and development of software (e-commerce, interfacing with hospitality businesses, tracking customer actions, loyalty systems, CRM, digital customer care, etc.).
The grant that can be granted is up to 60%.
Of the remaining percentage not disbursed it is possible to demonstrate a 25% sharing in the form of own resources or through external financing. For Calabrian Small and Medium Enterprises wishing to access the funds, Noitech can be the perfect strategic/technical partner.