Did you know that Google satisfies 3.5 billion searches everyday? What if we told you about one third of these is aimed at finding products or services in the immediate vicinity of the user?
You would think first of all, we bet, that it is a monstrous amount of queries dedicated to the same objective. Immediately afterwards you will understand, or have further confirmation, of how fundamental it is for your business to succeed position yourself well in those search results. Especially at a local level.
Precisely for this reason we want to talk about two fundamental and complementary marketing tools for your business: the Local SEO And Google My Business.
What is Local SEO and what are the keys to its success
When it comes to Local SEO we refer, in a nutshell, to the optimization of a company website to favor positioning in local search results on the search engine.
On Google, local search results are based on the interaction of three factors: relevance; distance; evidence. These are shown to users who search for activities, services, products or places of interest near them and appear both in search results and on Google Maps.
A local search query, it should be noted, usually includes information such as the name of the city, the neighborhood or the street (e.g. pastry shops in Caserta).
To appear in those results, therefore, it is essential to take care of the fundamental aspects of Local SEO, including:
- Enter your location in all those sections of the site that can influence local positioning at SEO level;
- Appear in business directories for local SEO, in directories and thematic web portals;
- Optimize your site and mobile usability;
A fundamental step consists precisely in creating a Google My Business profile, which is therefore an integral part of local SEO efforts for the online presence of local businesses.
What is Google My Business
Google My Business it is the tool free by Google, which helps you show your business on Maps and in searches, allowing you to create and edit a real accounts on Google.
Its main feature is to offer the possibility of manage your online presence activities commercial, throughout the suite of websites Google.
If that's not enough, Google My Business lets you control how your business appears in searches, helping you improve your presence in search engine results.
The goal for which Google developed this tool is to make it easier for users to access the information they need. Through your listing on GMB, users will be able to immediately consult the address, opening hours and contact information of your business.
Simply put, it makes it easier for potential customers to find and contact you.
Why are Local SEO and Google My Business essential for your business?
The present and future will be increasingly marked by the continuous interaction between the physical and digital world.
Google My Business, in this sense, connects searches done on Google and physical shops. So much so that it could even make users who are only looking for directions on Google Maps visit your shop or website.
Google My Business is therefore essential for Local SEO.
The backbone of the entire Google Local Search is represented by Google My Business. Google My Business can also provide you with two essential advantages:
- It allows you to learn a lot about your customers, finding out, for example, where requests for directions to your business originate from.
- You can find out which keywords your customers searched for you through and found on Google, making the task of those who manage them easier Adwords campaigns, to target your target audience with even more precision.
