The e-commerce they grow exponentially and disruptively. 

There is no better way to describe a phenomenon like the e-commerce boom which, in recent years, also driven by the needs of the Covid pandemic and the increasingly frenetic pace of the market, has convinced more and more entrepreneurs to move towards creation of online shops. 

The mantra of the new market is to make the most of the opportunities offered by digital market.

Choosing one e-commerce platform suitable, therefore, it is more crucial than ever for the success of an online store.

Undoubtedly, there are the ones who come to the aid of those who want to launch themselves into the digital market CMS (Content Management System), but understanding which one is the most suitable is fundamental.

Among those currently available and dedicated to e-commerce creation, however, cannot help but stand out PrestaShop. And the reasons are many.

In this article, then, we will explore and list the main features of PrestaShop, its differences compared to others CMS for e-commerce and all the advantages it offers for online stores.

What is PrestaShop and what are its main features

To understand what we are talking about, let's start with a brief introduction to PrestaShop.

PrestaShop is an e-commerce platform open source which allows users to create and manage easily an online store. 

Its launch dates back to 2007 and, since then, it has gradually acquired considerable popularity thanks to features that differentiate it from other CMS currently available.

PrestaShop, today, is one of the portals for creating the most popular online stores all over the world.

For those who are looking for a quick and economical, yet professional platform, PrestaShop is therefore one of the best alternatives on the market.

Mainly, Prestashop turns out to be an ideal tool for both small projects of online stores that for those professionals who want to rely on e-commerce to minimize the investment when starting their online sales.

The main features of PrestaShop, those that made it so popular, can be contained in 3 categories: flexibility, ease of use and broad feature set.

In detail, in fact, PrestaShop can boast:

• Intuitive and user-friendly interface
  Even novice users can easily create an online store using the instruments and the functionality offered by the platform. 

• High level of customization
  PrestaShop has one wide range of themes and templates presets that allow you to customize the look of your store to your preferences and brand identity. Furthermore, the platform also supports the use of additional modules and plugins to expand the functionality of the store and meet the user's specific needs.

• Great extensibility and flexibility
  The platform offers an extensive marketplace of modules and themes that allow users to further customize their online store and add advanced features such as multilingual support, the advanced product management, L'integration with the main payment and shipping services, and much more. This flexibility allows users to tailor their online store to the specific needs of their business and target market.

The advantages of PrestaShop compared to other CMS

Respect to others CMS for e-commerce like Magento And WooCommerce, PrestaShop offers a series of distinctive advantages. 

First of all, PrestaShop is an open-source solution, which means it's free to download and use. 

This can be a great advantage for small businesses or new online stores with limited budgets, as it allows them to save on costs of initial development.

Furthermore, PrestaShop offers greater ease of use compared to some of its competitors. 

While it still requires a certain learning curve, its intuitive interface and support guides available simplify the process of creating and managing an online store. This can be especially beneficial for beginners or those who do not have in-depth technical knowledge.

Another PrestaShop's big advantage is its scalability. 

The platform, in fact, can effectively manage online shops of different sizes, from small shops with a few products to large e-commerce sites with thousands of products and a high volume of traffic. 

This scalability allows online stores to grow and adapt easily to the evolving needs of the business.

Thanks to the models available for the platform, however, it is also possible integrate e-commerce created in Prestashop with the main marketplaces, such as eBay, Amazon and AliExpress.

PrestaShop also offers a good level of support and an active community. 

There are online forums, support guides, and a large community of PrestaShop developers and users ready to help and share their knowledge. 

This is especially helpful when you encounter problems or have questions when creating and managing an online store.

It's still, PrestaShop is SEO optimized (Search Engine Optimization). 

This means that the platform offers a series of tools and features that allow users to optimize their online store for search engines, thus improving the visibility and the position in search results. 

This is a significant advantage for online shops, as improved search engine positioning can lead to a greater traffic and to a greater one brand visibility.

Lastly, PrestaShop is compatible with all major payment methods such as bank cards, PayPal, Stripe, Bitcoin, Apple and Google Pay, Bizum, etc. 

To make customers' checkout experience so complete, PrestaShop relies on the Redsys module, whose implementation allows e-commerce to accept payments with Visa, MasterCard, American Express, Diners Club, JCB and Citicorp cards.

As always, improvisation doesn't pay

Despite its simplicity of use, even for the e-commerce creation with PrestaShop it is always better to rely on the right partner.

Experience, after all, makes the difference.

Thanks to our know-how, for example, in Noitech we can help future online shops choose the tools best suited to their needs, providing for the creation of e-commerce in PrestaShop from the first to the last step.

Just careful and meticulous e-commerce planning. in fact, it can guarantee customers the right one shopping experience, fundamental for loyalty and the store growth.

Contact us even just to clarify further doubts.