You may have heard of “digitalisation”. After all, it is just one of the most discussed and promoted topics of our times. This is because digitizing means revolutionizing every aspect of our lives and, in particular, of work.
It applies to every sector and every industry, including thehospitality and of accommodation.
The ddigitalisation of accommodation facilities it has in fact become a priority for many companies in the sector, from the largest to the smallest, in order to improve operational efficiency, offer a better experience to guests and remain competitive in an ever-changing market.
And be careful, because digitizing, simply, does not just mean providing smart services but can also mean choosing adopt and integrate into the "service" all those tools that robotics is able to offer today to automate many daily operations.
Now, however, some doubts may arise. What does it mean to digitize a hospitality facility? What are the improvements that new technologies can bring to a structure? But above all, why should I invest time and money in creating digital, software and hardware solutions?
Let's try this way:
The digitalisation of accommodation facilities represents an opportunity to improve theoperational efficiency, offer apersonalized and innovative experience to guests and for differentiate yourself from the competition building a new image of the structure.
The image of one smart structure, in step with the times and with the needs of its guests.
For hospitality facilities, digitalisation is therefore a fundamental step to adapt to technological changes and meet the expectations of guests in today's increasingly digital world.
In the following lines, therefore, we will explore and define what the key tools used to digitalize accommodation facilities, and what are the great advantages that derive from it.
Digital tools for accommodation facilities
Let's start from a world that we have all necessarily learned to know by now, that of digital services, management software and online platforms.
There are many solutions, in this context, which can be extremely useful to accommodation facilities, and the reason is simple: they guarantee guests and the facilities themselves advantages in terms of speed, comfort, efficiency and visibility.
Let's look at some of them together:
Online booking systems
Online reservation systems allow guests to book rooms or services directly via the website of the accommodation facility. These tools streamline the booking process, giving guests greater flexibility and ease of access. Furthermore, online booking systems allow accommodation facilities to manage reservations efficiently and get a clear view of room availability.
Digital check-in and check-out
Implementing digital check-in and check-out processes significantly reduces the waiting time for guests and simplifies administrative procedures for hospitality facility staff. Guests can check in online in advance by providing their passport details and personal preferences, thus reducing queues at the reception and improving the overall experience.
Room management systems
Modern room management systems allow accommodation facilities to efficiently control theoccupation of the rooms, the service in the room, the cleaning and other related activities. These tools automate manual processes, allowing staff to focus on value-added tasks like guest service.
Online review portals
Online review portals such as TripAdvisor or Booking.com they have become a reliable source for guests when evaluating accommodations. Customer reviews are fundamental to the reputation and success of a hospitality facility. Using these portals, accommodations can manage reviews, respond to guest feedback and improve theirs online reputation.
Dedicated mobile app
The dedicated mobile apps to accommodation facilities they offer a direct communication channel between the property and guests. Through these apps, guests can book, check booking status, request additional services, check in and check out, and receive useful information about the property and the surrounding location.
Websites and Social Media
If we talk about online visibility, we cannot leave out the digital showcases par excellence. Even for accommodation facilities it is essential to have a website graphically appealing, with a responsive design and equipped with targeted features. The second step is that of social media, where your property's communication can be managed to attract guests through the right strategies social media marketing.
Advantages of digital tools
We have listed some tools that the digital world makes available to accommodation facilities, and we have mentioned the reason that makes them so indispensable.
Now let's see in more detail what the actual ones are advantages for the structures:
Improved operational efficiency
Automating processes through digitalization reduces the dependence on manual activities and reduces the human errors. This leads to an improvement in the overall operational efficiency of accommodation facilities, allowing staff to focus on value-added tasks, such as assisting guests.
Personalized guest experience
The digitalisation of accommodation facilities allows them to be collected and used guest data, such as personal preferences and booking history, to offer a personalized experience. This may include tailor-made services, personalized recommendations and targeted communication, improving guest satisfaction and encouraging fidelity.
Greater online visibility
Through digitalisation, accommodation facilities can improve their online presence. A Well designed and search engine optimized website it can increase visibility and attract more potential guests. Additionally, actively managing online review portals can help improve reputation and thereliability of the structure in the eyes of guests.
Greater revenue management opportunities
Digitalisation allows accommodation facilities to to monitor real-time demand and supply of rooms, allowing a more accurate price management and rates based on seasonality, availability and other factors. This approach to revenue management can increase revenues total and room occupancy.
Reduction of operating costs
Digitalization reduces operational costs throughprocess automation, the reduction of errors and theresource optimization. For example, implementing room management systems can reduce the need for additional staff to manually manage daily tasks.
Integration of robotic solutions in hospitality facilities
Now we are entering a world that may still appear new and unexplored, but which is instead gaining ground more and more rapidly in every sector.
Let's talk about robotics and gods robot, allies whose potential is still unknown to many.
However, the integration of robotic solutions in hospitality facilities is gaining more and more popularity, and we see no reason why we shouldn't ride the wave today, for be pioneers of innovation.
Let's see some then examples of how robots are finding application in the context of hospitality facilities.
Waiter robots are designed to deliver food and drinks to guests independently. Equipped with advanced sensors and algorithms, these robots can safely navigate through facility spaces and reach designated rooms or areas. In addition to reducing waiting times, robot waiters offer a touch of innovation and novelty, creating aunique experience for guests.
Concierge robots are capable of provide information and assistance to the guests. They can answer frequently asked questions, provide information about the property and the surrounding area, book additional services and much more. Using concierge robots not only reduces the workload of human staff, but also allows guests to get immediate responses at any time.
Cleaning robots are designed to carry out the cleaning of common areas, such as corridors, lobbies and conference rooms. These robots can vacuum, mop floors and even disinfect surfaces, helping to maintain hygiene and constant cleaning of the structure. The use of cleaning robots not only reduces the time and effort required of cleaning staff, but also ensures a constant and uniform level of cleanliness.
Suitcase handling robot
Some accommodation facilities are experimenting with the use of robots for bag handling. These robots can help guests carry their suitcases from the entrance areas to their rooms, simplifying the check-in process and improving the overall experience.
Benefits of integrating robotic solutions
Let's not jump from topic to topic. We talked about solutions, let's talk about again advantages.
We know well that integrating robotic solutions within a hospitality facility may appear to some to be a complicated operation, perhaps not very functional and economically expensive.
Nothing could be more wrong. We explain what the reasons are:
The integration of robotic systems reduces dependence on human personnel for repetitive and low added value tasks. This allows staff to focus on more complex and high-value tasks, improving the overall operational efficiency of the facility.
Improving the guest experience
The use of robots in hospitality facilities creates amodern and technologically advanced atmosphere, offering guests a unique and memorable experience. Robots can provide fast and accurate service, ensuring that guests' needs are met in a timely and professional manner.
While the initial implementation of robotic systems may require an investment, in the long term it can lead to an reduction of operating costs. Robots can work continuously without the need for breaks or holidays, reducing the need for additional staff and the associated cost.
Promotion of image and innovation
The use of robots in hospitality facilities can attract the attention of the media and potential guests, promoting an image of innovation and modernity. This positive reputation can help differentiate the establishment from the competition and attract a broader clientele.
The future is now, let Noitech accompany you
As robotic technologies continue to evolve, we are likely to see an increase in the integration of these solutions into hospitality facilities, helping to transform the way services are delivered and improving overall guest satisfaction.
The choice is between two options: stay behind or be a pioneer.
If you are one of those entrepreneurs with the look straight to the future, then you will already know which way to go. All you have to do is choose who to accompany you.
Create digital tools, as well as an integration project if you are interested in also focusing on robotic solutions, It's not child's play.
It's useful professionalism And attention to detail.
In Noitech we have the right multidisciplinary team to take care of every aspect of your digital transition: from services to online visibility, from software solutions to System Integration.
If you want to know more about this world, don't hesitate to contact us, get on our boat, we will ferry you into the future.